the adventures of a fashion intern, trying to break into the industry.
Saturday May 30th 2015

Alix In Wanderland

Eek, I hang my head in shame at the shocking amount of time it has taken me to get back to putting pen to paper, or I guess in this case finger to keyboard?  I don’t even have a good excuse.  As a creative your passion and enthusiasm can dwindle at times, I can only assume this has been the case with me, and I’m annoyed at myself for it.

This last year has flown by where I’ve spent the best 9 months working back with the wonderful team at Annoushka.  A year I’ve had a lot to think about.  Where is my life going? What do I really want? What’s going to make me truly happy? I came to the conclusion that to travel was going to be the way forward.  I first thought about making this step when one of my closest friends decided to up and leave the country and hasn’t looked back since.  Her pictures were oh so stunning, her stories oh so much fun, and I too wanted to have that experience for myself.  The idea that you can have no worries, just see the world and truly appreciate it for what it is was becoming more and more appealing.

So, here I am a year later about to embark on my own trip of a lifetime to South East Asia and beyond.  Not only am I meeting one of my best friends in Bangkok to start this adventure with him, I’m also accompanied by my very excited boyfriend. Yes, I have a boyfriend now, Bridget Jones spinster no more, HOLLA.  Words cannot express how I’m feeling right now, excited? nervous? anxious as hell?, a perplexing and rather contradicting set of emotions I’m not quite sure how to deal with.

It’s officially two days until I leave, and as overjoyed as I am to go, it’s also been so hard to say goodbye to friends and family.  I guess it is times like these that reveal the true value of your relationships.  It’s safe to say I have cried the Pacific ocean in the last week.  I knew I was emotional but jheeeeez.  I have been showered with an overwhelming amount of travel gifts and beautifully written leaving cards that will forever remain close to my heart.  And for that I thank all of those for making my departure all the more special.

As a result, I have created a group on Facebook called Alix In Wanderland- A place to follow my adventures.  So please feel free to do so.  Expect to see lots of photos, stories and mini blog posts about my trip of a lifetime.

DsAs two of my wise work friends said, or should I say had engraved into a beautiful bracelet they bought me, ‘wherever you go, go with all your heart’, and I intend to.

Here’s to a new and very exciting chapter.


Back In Chelsea

Yep. That’s right, I’m back in Chelsea baby!

One year on and I’m interning for Annoushka again and I couldn’t be happier.  I officially started my new role as merchandising intern on Tuesday and have literally seen the days zoom by ever since.  Time flies when you’re having fun and all that.

It’s been a busy week getting back into the swing of things and learning new aspects of the role I hadn’t fully got to grips with previously.  Though as the week has come to an end I’m feeling pretty positive and more confident in things and am actually looking forward to going in next week.

Oh how I’ve missed witnessing the way ”the others” live, aka the Chelsea locals.  I forgot just how prim and proper, classy and chic everyone looks.  You walk along Kings Road and you’re bound to spot the classic big designer sunnies and sickeningly beautiful bags, and the odd teeny tiny dog- handbag sized of course! I’m pretty sure no-one eats though, or they all have personal trainers.  Being surrounded by that daily really gives you something to aim for.  Where’s my personal trainer at?

Though me being me I’ve slipped back into my clumsy ways.  My first day I was sardined on my commute into London from St. Albans (since when was St.A that busy at 730am?!), so much so I had no space to reach something to hold on to.  But of course I have supreme balancing skills so come any bumps I’ll be sure to remain composed…WRONG! Instead I pretty much face-planted the guys chest in front of me then tried to pretend it didn’t happen.  Note to self: opt for a space on the train where you can hold onto the pole.

Lunchtime came around and I thought it’d be great to head on up to Starbucks, grab a chai tea latte and chill out.  Off I sauntered up the Kings Road to find it had been shut down.  Cue the awkward switcharoo walk back in the direction I came from, with bewildered faces looking on…

That night I met up with Prue and Ema for a few civilized drinks up the Heron Tower.  My god was it high up, definitely suffered from minor vertigo going up in the lift.  What a view and atmosphere though, would definitely recommend!  Hello fitty mcvities walking around Liverpool St Station too, who knew so many existed…they’re all hiding there.

HT 1794827_10153993787330352_373880414_nHT

The following day saw me basking in the sunlight taking in the wonders of Sloane Street on the local 137 bus listening to the latest tuuuunes when we came to my stop.  The task of actually getting up and out of a seat isn’t exactly mind boggling however for me it seems it is.  Only I could get my flaming barbie pink earphone wire wrapped around the arm rest tragically dragging one back when trying to stroll off.  Cue the epic tug backwards and the awkward shuffle and untangling of the wires.  Wires will now remain firmly out of harms way.

End of week 1

- 2 broken nails

- a pair of 10 tonne bowling ball weighted feet

- 2 blisters

- at least 2lbs heavier (hey it’s hard not to indulge in food in the office okay)

- numerous cases of an inflamed red face

Oh and I witnessed this in Knightsbridge…


Yes it is a velvet Ferrari.


Fizzy Friday

Hoorah for Fridays, or more specifically fizzy Fridays aka ”cracking the champagne out at work day”.

Fizzy Friday

Forgive me for I have been a little quiet on the blogging front recently.  This has been due to a whirlwind of events taking place in the last few months, seeing me go from a temp, to my first real grown up job as a digital marketing executive at Fasttrack, to most recently an intern back at Annoushka.  Confusing ey? Allow me to fill you in…

At the end of January, I was so thankful to be offered a digital marketing position within the Fasttrack team, who I can say are honestly one of the nicest, most bubbly and hard-working teams I’ve ever had the pleasure of working with.  However, as lovely as the team were, the job itself just wasn’t sitting right with me.  And boy did I have no idea what really went into digital marketing, how complex and challenging it can sometimes be.  Major credit and respect to them for what they do.

After working there for a few months and genuinely trying my hardest to succeed there, I just wasn’t feeling like myself.  After a lot of deliberating I decided it was best for me to leave.  It turned out to be more analytical than I initially thought and to be honest I was feeling like such a blonde bimbo the majority of the time which is enough to knock the wind out of anyone’s sails.  I was missing that fashion orientated spark I once had and it was time to find it yet again.  Having studied a fashion journalism course for 3 years I guess that makes sense now.  A bit slow on the up take Alix!

So that is where I thought I’d see if Annoushka had anything going.  I loved interning there the previous year but found the commute from Oxford was becoming too much.  However moving back to Hertfordshire has shortened my commute and I have a new found appreciation for the brand.  Besides what’s not to love about the jewellery? It’s out of this world.  I now work there as a merchandising intern, an area I was already familiar with so felt comfortable getting back into the swing of things.  It’s been four days now and although my feet feel like 10 tonne bowling balls from walking about so much, I’m already loving it.  My days go so quickly and I’ve yet again become a pro on public transport.

Though having said this, my clumsy not so chic self has already fallen back into her “I’m clearly not from Chelsea” disgraces, darling!

As this post is getting on a bit now, I’ll fill you in on my first week in my next blog…

In the meantime, I’d like to thank Fasttrack for having faith in me and for taking a chance on me.  I really did learn a lot in such a short space of time, it’s just a shame my mind isn’t that way tuned.  Keep an eye out for their re-brand to Vision Five Media and read all about the inspiration behind their new logo and name here.

As for Annoushka, I’m looking forward to what these next few months have in store.  I’ve no doubt it’ll be pretty exciting!




Manicure Monday #PinkEdition

As if I could need any more nail varnishes…

…And yet I managed to purchase 3 more today just for the sake of having the dotting utensil that came with it.  I don’t have a particularly steady hand and I definitely can’t draw dots on my nails (even with a slim line brush), believe me I’ve tried with some very unforgiving tools.  Toothpicks, pen nips, the actual polish brush itself, generally any small object that resembled a dot-like circumference, I’ve tried it.  You can only imagine the state I’ve got myself in.  A total travesty. Why I haven’t purchased a dotting tool sooner, I’ve honestly no idea, but it’s my saviour!

So they’re a little misshapen but I guess that’s to be expected, first go and all.  Practice makes perfect.


Set of 3 mini varnishes + dotting tool from B&M

Hoorah for dotted nails!

I’m not usually one for bright Barbie pink colours but thought it was the perfect colour to represent and support the #nomakeupselfie Cancer Research social media campaign that is circulating at the moment.  I’ve no doubt most of you have heard of this, but for those who haven’t it’s an impromptu campaign that has bombarded news feeds and Twitter timelines across the globe, whereby people are posting images of themselves with no make-up on and urging friends of there’s to do the same, donating money to Cancer Research as they do so.  As a result within the first 48hrs Cancer Research UK raised over £2 million!

I know it takes a lot for people to remove their make up and show their true natural beauty in a society that has unrealistic views of what beauty actually is, and for that I respect all the people that have had the balls to do so.  Although it’s all been done for a great cause, I can’t help but feel a little sad that it has taken a fundraising campaign such as this to give women the push to do so.

Here is my #nomakeupselfie rocking my five finger forehead loud and proud


For those who want to donate to CRUK, please text BEAT to 70 007

This campaign has caused a lot of controversy and has received its fair share of backlash.  As a result, I’m sure there’s another blog post creeping around the corner on this topic that I’m dying to get my claws in to.  Stay tuned, but in the meantime I’ll be channelling Elle Woods…

Feeling Dotty #ManicureMonday

The perfect nail wraps to represent my Monday mood…dippy and dotty.


Thank you Sainsbury’s for these bargain beauties!

Julien MacDonald Autumn/Winter 2014

Oh my freaking god! I’m head over heels, stupidly crazy in love with the Julien MacDonald Autumn/Winter 2014 collection.  His designs are absolutely incredible!! With an unhealthy obsession with dresses and all things sparkly anyway, seeing this has sent my addiction spiralling into another dimension.

I’ve never really been a massive fan of MacDonald, not because of his designs but for his sense of character.  There’s just something about him that I don’t think is particularly warming or inviting.  Seeing him on Britain and Ireland’s Next Top Model just totally threw me off, however, I’ve got to give the man credit, he knows how to fit the female form beautifully.  Oh to own one of these out of this world dresses one day…

1 2 3 4 5 6(images taken from Julien MacDonald)

Intern No More

I can’t believe it.  The day has finally come where I’m no longer an intern, well actually that day was yesterday but I had so much adrenaline pumping through me I just didn’t know what to do with it all.  The excitement and shock of actually having a job with a proper grown up title, had me pivoting around the house Swan Lake style!  As of next Tuesday, I’ll officially be a part-time Digital Marketing Executive for </fasttrack>, a creative agency based not too far from home.  Oh, and that’s another thing, I’m moving back to Hertfordshire again! I really have become the real life suitcase kid (minus the ‘kid’ part…).

I’ve never been so excited in my life to start working with such a bubbly and creative team! And having the other two days off gives me the perfect opportunity to freelance! Exciting things in the pipeline, what a great start to 2014!

Clichéd as it may sound, this would never have happened if it wasn’t for a very helpful friend of mine, Sam! If it wasn’t for her, I’d have never known about the position.  So, a ridiculously gargantuan thank you to Sam for putting the feelers out for me and prompting me to get my CV in pronto!

My ass is now fully in work mode, hoorah! Now to find the perfect work wardrobe…


Miley Cyrus for Marc Jacobs

Never in my life did I ever think I would see Miley Cyrus as the new face of Marc Jacobs’ Spring ’14 campaign, especially with a look that completely contradicts her usual eccentric and controversial character.  The usual twerking, skimpy outfit-wearing girl with a penchant for sticking her tongue out at every opportunity is nowhere to be seen in the images.  She oozes androgyny and definitely makes the ads stand out.

Shot by photographer David Sims and styled by Editor in Chief of LOVE magazine, Katie Grand, Cyrus can be seen looking subdued, somewhat depressed and pouty in a deserted, post-apocalyptic setting, something that instantly captivates the viewer.

Staying true to his controversial roots, it should come as no surprise that Jacobs has chosen the pop star.  She represents an edge, a fresh, young attitude that no doubt reaches out to younger audiences.  This could also be a nifty strategy on Miley’s part used to showcase her transition from risqué youngster to a fully fledged fashion icon and muse.

As annoying as Miley may come across to some, there is absolutely no denying she is very intelligent- she knows exactly what she’s doing and how to get herself out there.  Taking risks with her music, pushing boundaries with her outfit choices and with some very questionable actions on live TV, she always manages to get people talking for the good or the bad.  After all, any publicity (including bad) is good publicity.

With her increased popularity and contentious nature, these campaigns will undoubtedly be a success for the pair.




7 Days In

Happy 2014 to you all!!

7 days in and I’m feeling excited.  I don’t know what it is but there’s just something about a brand new year that brings optimism and a sense of motivation and determination.  You get to put everything from the last year behind you and start completely afresh.  It seems pretty strange that another year can have that effect on people, it is just another day after all.  I guess if it was just another day in 2013, everything prior to that day still lingers on your mind and doesn’t seem as easy to erase, yet the new year brings a sense of hope and everything before this is rapidly washed away.

Usually I’m hating on January, the cursed month of the blues, the cripplingly low bank accounts and the dreaded Blue Monday, however this January feels different.  I’ve no idea what has come over me but I feel like I can bounce along all over the place, nothing putting me down or getting in my way.  Step aside people, a new Alix is coming through. Holla.

I’m not one for resolutions, I’m absolutely atrocious at making realistic ones and even worse at sticking to them.  I’m just going to bop along with the belief that everyday is good and has something incredible in store for me.

I’m my own worst enemy, letting my fears get the best of me and psyching myself out of every possible situation.  2014 is the year I get out of my own way.  Fears are there to push you back and make you afraid of the things you want the most,  it’s a lack of self-esteem and self-worth that make you cave in to these fears and let them consume you.  In reality, fear is just a false representation, it’s not even real so why should I let it bother me.  It’s just one of the mantras I’m going to keep telling myself each day.

So technically we’re already into the first 7 pages of that book but you catch my drift.  Each day should be about making yourself happy, going after what you want, seeking out what makes you well, you.  A wise friend of mine told me this year she was setting herself exciting tasks/events she can look forward to each month and spoil herself with.  She does after-all deserve it more than anyone else I know.  Taking the time to appreciate yourself should be a big deal and a priority but often we’re too consumed in others to realise this for ourselves.  Make sure this year is about YOU.  You don’t want to be looking back on 2014 having regrets now do you?

Forgive me for sounding clichéd but make 2014 an unforgettable one: Dream Big. Love Big. Live Big.


New Year’s Eve

Happy New Year’s Eve!

Tonight is the night to wear a knock-out outfit, something that stands out from the crowd and is a little different.  You want to push boundaries but not be too OTT.  I for one am notorious for buying black dresses for all occasions, I just can’t help it, black will always be the most flattering colour and chicest of all in my opinion.  However this New Years I wanted to try something majorly out of my comfort zone: a jumpsuit!

I used to think jumpsuits were seriously old school but this year I’ve had a change of heart.  They’ve come flying back into fashion in an array of different styles and fabrics, some more flattering than others mind you.  It was when I came across The Dolls House Fashion designs that I fell completely head over heels in love and just knew a jumpsuit would be the way to go.


I cannot get enough of the lace and the beautiful embellishment used in the designs.  They’re real show stoppers! As much as I’d kill to own one myself, I hunted for a similar design on a budget.  That is where I came across this little beauty from MissGuided for £44.99!


Don’t get me wrong I had some serious fears over purchasing one.  The last thing I want is a giant camel toe and a major butt munch, just a few of the terrible fashion faux pas that could come along with a jumpsuit.  And the handful of celebrities and those alike that have already unfortunately stumbled across some of these.  I however did not want to make this mistake.

I will admit it’s definitely a strange feeling wearing one, I feel very sucked in and body sculpted which technically could be good…but in hindsight after a few glasses of bubbly I could get the dreaded bloat and be a walking faux pas myself.  One can only hope not.


Here’s to severely sucking in all night and praying that my unfortunate bubble butt doesn’t split a seam!


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